Tipografia TOTVS
Fabio Haag · Fabio Haag, Eduilson Coan, Henrique Beier, Ana Laydner, Sofia Mohr
A bespoke six-weight corporate typeface designed for TOTVS, Brazil's largest technology company, with rounded forms drawn from the brand's logo and hexagonal stylistic alternates activated via OpenType.
About
Developed in collaboration with FutureBrand, the family spans ExtraLight to ExtraBold, with rounded corners and curves that carry visual DNA from the TOTVS logotype consistently across all weights. A set of stylistic alternates introduces the brand's hexagonal symbol geometry into individual letterforms, allowing typeset words to function as an extension of the logo when activated. The design balances pixel-grid precision with softer curves to express a notion of humanised technology.
Classification
The typeface combines geometric structure with humanist softness, drawing on a pixel-grid discipline alongside breathing curves and rounded corners that echo the TOTVS logo. This positions it firmly as a geometric sans with humanist tendencies.