Flash Sans
Fabio Haag · Fabio Haag, Henrique Beier, Ana Laydner, Sofia Mohr, Eduilson Coan, Luciana Haag
A 32-style humanist sans commissioned for Brazilian HR and benefits platform Flash, balancing hand-influenced details with the legibility requirements of financial communication.
About
Inspired by human handwriting gestures, the typeface features angled terminals on letters such as a, c, f, s, C, G and S, while keeping spur-free stems on m, n and u for a clean overall structure. A dedicated text variant replaces the more expressive display forms — including a distinctive double-storey g — with neutral, highly legible alternatives. The family spans 32 styles to cover the full range of the brand's communications.
Classification
A sans-serif without serifs or spurs on stems, but with gestural, hand-influenced terminals on letters such as a, c, f, s, C, G and S — placing it firmly in the humanist sans tradition despite its clean structure.