Pawse
Erica Carras · Erica Carras

A bespoke logotype and brand identity created for Pawse, a luxury dog-friendly boutique hotel in New York City, with patterns and colour drawn from dog fur.
About
The Pawse identity system was built around warmth and texture, using fur-inspired patterns and colours to distinguish the brand from larger hotel competitors. The work encompassed logo design alongside a cohesive visual system intended to communicate comfort and intimacy. The project is presented as a branding case study rather than a retail typeface release.
Classification
The page describes a boutique hotel brand identity project rather than a standalone typeface release; classified as display based on the branding and logo design context typical of such identity work.