A decorative display family rooted in 1960s/70s art nouveau and late-1970s tube aesthetics, originally designed as a custom commission for a North American ice cream chain in 2009.
About
Tuba began as a commissioned alphabet in 2009, reworking a 1972 design concept by Swiss graphic designer Erwin Poell and absorbing influences from several other Canada Type releases. The family includes a main style alongside Highlight, Outline and an all-cap Black variant. Its visual character blends period art nouveau curves with the chunky, rounded tube lettering popular in the late 1970s and early 1980s.
Classification
Decorative display family with main, Highlight, Outline and Black all-cap styles; blends 1960s/70s art nouveau with late-1970s/early-1980s tube aesthetic; originated as a custom commission in 2009.