Tomato Pro
A digitisation and expansion of Viola Flare, an uncredited early-1970s Franklin Photolettering face rooted in the funk and blaxploitation visual culture of that decade.
About
Tomato Pro is based on an anonymous film type from Franklin Photolettering's early-1970s catalogue, redrawn and substantially expanded for contemporary use. Its design reflects the funk aesthetic of the period, which shaped the visual identity of films such as Shaft and Superfly and later fed into disco design. The foundry treats it as a product of that audio-visual moment when funk became the dominant commercial style across multiple creative disciplines.
Classification
Digitisation and expansion of an uncredited early-1970s Franklin Photolettering film type called Viola Flare. Rooted in 1970s funk and blaxploitation visual culture.