Social Gothic
Canada Type · 2007

A unicase sans serif with humanist and wooden display qualities, originally released in 2007 and quickly adopted in fashion branding and charity campaigns across Canada.
About
Social Gothic combines conventional sans serif structure with distinctly crafted wooden shapes and oval lowercase components, producing a handmade quality that does not sacrifice legibility. Its unicase nature means uppercase and lowercase characters share a common height, lending it an informal but controlled voice. The humanist details set it apart from more mechanical gothics of its type.
Classification
Unicase design blending standard sans serif construction with wooden display shapes and oval lowercase forms; humanist leanings within a gothic framework