A display typeface rooted in the graphic and cultural language of 1984, evoking the corporate identity, advertising aesthetics and brand culture of that moment.
About
Fab takes its cues from a precise cultural moment: the mid-1980s world of power dressing, emerging consumer categories and the typographic vocabulary of corporate branding. The foundry copy situates it firmly in that year, referencing the Volkswagen identity, early Macintosh and the compressed, acronym-heavy language of 1980s advertising. The design translates those references into letterforms suited to period-specific or nostalgic display work.
Classification
Original design evoking the visual and cultural identity of the mid-1980s, referencing corporate typography, brand culture and the design language of that decade.