
A serif typeface built around optical geometry and counter-space clarity for contemporary corporate, advertising and editorial use.
About
Davis responds to the demands of multi-platform design by prioritising geometric precision and open counters over the ornamental qualities typical of traditional print typefaces. It addresses legibility problems found in classic faces when used in interface, advertising and editorial contexts. The design sits between a direct revival and an original approach, building on established conventions rather than replicating them.
Classification
Designed with controlled optical geometry and counter-space consideration for modern screen and print environments; positioned as a solution to issues found in classic print faces.