Gewer
Brutal Types · Ramiro Espinoza · 2026
An all-capitals geometric sans drawn from the lettering of the Deutsche Gewerbeschau München, a Bavarian trade exhibition of the early twentieth century, redrawn by Ramiro Espinoza for contemporary use.
About
Espinoza studied the proportions and structural logic of the original exhibition lettering rather than reproducing it literally, refining the geometry and expanding the character set while keeping its balance of rational construction and formal refinement. Generous horizontal proportions and restrained Deco details make it a strong choice for branding, posters, signage and editorial work. The single-weight, uppercase-only family connects early commercial lettering traditions with present-day graphic design practice.
Classification
An all-capitals display sans inspired by early twentieth-century German trade exhibition lettering, combining geometric construction with humanist modulation and restrained Art Deco influences. Its uppercase-only character set and decorative origin place it firmly in the display category rather than text sans.