MegaMegaTypeType
A square display typeface rooted in Hebrew advertising type of the 1970s and 80s, extended across eight weights to cover Hebrew, Greek, Cyrillic and more than 230 Latin and Cyrillic languages.
About
Primaries takes its formal cues from the blocky, squared Hebrew display fonts that dominated Israeli press and advertising in the 1970s and 80s, translating that aesthetic into a coherent multilingual system. Eight weights from Ultralight to Black give the family considerable range, from editorial headlines to heavy poster use. Coverage spans Hebrew, Yiddish, Greek, Russian and well over 200 further Latin and Cyrillic languages.
Classification
A geometric square display typeface with consistent stroke weight and rigid structure, drawing from Hebrew advertising type of the 1970s and 80s. Its multilingual scope and squarish letterforms place it firmly in the display category.